Hey it’s Eva from ThinkWithAI 👋🏼

Most businesses think the sale is the finish line.

But for your best customers? That’s just the beginning.

→ They’ve trusted you with their money
→ They’ve committed to your solution
→ They’re quietly asking: “Was this worth it?”

And most companies answer that question with…silence.

The Mistake: Treating Fulfillment Like a Checkbox

You deliver what they bought. Maybe toss in a thank you email. Then it’s on to the next lead.

But that’s when the real opportunity starts.

Because while everyone else is forgetting their customers…

→ You can be surprising them
→ Delighting them
→ Building loyalty in ways that don’t scale — but stick

The Tempting Shortcut: “Just Offer a Discount”

Easy to automate. Easy to ignore.

Discounts feel transactional. Rewards feel intentional.

The best brands know this. They create micro-moments that make people feel something.

→ A clever message on a confirmation page
→ A piece of bonus content at just the right time
→ A small nudge that says: “We see you.”

This prompt helps you build that system…one thoughtful step at a time.

💬 Strategic Prompt: Creating Rewards at Every Step of the Customer Journey

  • The Task: Reward your customers in a way that builds loyalty — without adding heavy work.

  • The Solution: ChatGPT helps you map your full journey, identify micro-moments, and create lightweight, high-impact rewards that feel personal, not mass-produced.

Step 1: Copy and paste this prompt into ChatGPT.

I want to figure out how I am, and can, reward my customers. I want to always be rewarding them for choosing my company, and want to sprinkle in positive experiences throughout the marketing funnel and post-buying journey so they know that we appreciate them. Can you help me figure this out? Start by getting the context on my marketing funnel and my post-buying journey. Ask me one question at a time to get this context. Also ask me if I’ve indexed any information in ChatGPT that I’d like to pull up right now for this conversation. Once you have the context on my marketing funnel and post-buying journey, show me the step-by-step process someone goes through from beginning to post-buying journey. Once we agree that this is the process, we’ll start figuring out the rewards. The goal is to have a reward at every step. These rewards should be specific to my company and not involve massive amounts of effort. For example, a reward can range from a fre piece of content to a sentence of copy in an unexpected place (like on the thank you confirmation page after purchase). Give me 3 ideas of rewards at each step of the journey based on my business and my ideal customer. Work with me to figure out the best reward at each step and then help me complete those rewards as relevant.

Throughout the conversation keep your answers short and concise. Don’t just ask for my opinion, but also give your creative take on what would be helpful.

Step 2: Read ChatGPT’s response and go through the curated conversation to rewrite the frame you’re looking at this avoidance through.

Keep upgrading your thinking,

Eva G.

P.S. Love this take from Peter Thiel’s Zero to One