šŸ’” How to Use AI to Figure Out Your Conversion Problem

An AI Use Case: From One Founder to Another

Author

Eva Gutierrez
May 27, 2025

I made the classic founder error.

My lead magnet opt-in page was converting at 13.1%.

So what did I do?

Completely overhaul the whole thing and rewrite it.

What happened?

My conversion rate went down to 0%.

Dead serious šŸ˜…

What went wrong?

I didnā€™t let the data do the talking.

I let my mind, the endless chatter of all the optimizations I should be making, take action.

  • Huge mistake

  • Classic mistake

  • Easily solved with AI

šŸ’” The AI Use Case

I opened a new conversation in ChatGPT and said,

In this conversation, I'm going to put data from the latest landing page test. I updated the copy on the landing pages and noticed a decrease (down to zero) of opt-ins for my lead magnet.

This is the original landing page that was converting:

[Copy-and-pasted the original copy]

This is the new landing page that is getting 0 opt-ins per day:

[Copy-and-pasted the new copy]

Whatā€™s the difference between them?

ChatGPT replied:

  1. Too Much ā€œMe,ā€ Not Enough ā€œYouā€

  2. You Lost the Emotional Tension

  3. The Flow Went from Story to Structure

  4. CTA Headline & Body Copy Are Misaligned

šŸšØ This is when I realized I forgot crucial context

The Google Analytics.

Without this context, ChatGPT was assuming the 0% conversion was caused by the change in copy.

What if I had just gotten less traffic and that was causing the decreased conversion?

More importantlyā€¦

Why was I figuring out what relevant data to look for?

ChatGPT should tell me.

Hereā€™s how I should have started my conversation with ChatGPT:

In this conversation, I'm going to put data from the latest landing page test. I updated the copy on the landing pages and noticed a decrease (down to zero) of opt-ins for my lead magnet.

This is the original landing page that was converting:

[Copy-and-pasted the original copy]

This is the new landing page that is getting 0 opt-ins per day:

[Copy-and-pasted the new copy]

I am making the assumption that the copy is the reason for the decrease in conversion. What other data do I need to look at before I can narrow down that the copy is actually the issue?

Now, ChatGPT is activated as my business advisor, strategist, and thought partner.

Iā€™m not leading the charge on this.

Iā€™m telling ChatGPT:

ā†’ Hereā€™s the problem. What information do we need to find the solution?

Since ChatGPT and I are working together on finding a solution, if Iā€™m aware of other relevant data Iā€™ll let it know.

By the wayā€¦

The website traffic wasnā€™t the problem.

It was the copy.

Lesson learned. šŸ« 

Thatā€™s how you create hybrid intelligence.

  • ChatGPT gives me advice from its point-of-view.

  • I give ChatGPT guidance based on my point-of-view.

  • We come together to create two separate minds thinking on the same problem.

  • Each bringing our own expertise and vantage points.

If reading that use case made you think ā€œI should be using AI like thisā€ā€¦

Hereā€™s the truth. You can.

Youā€™re just limited by the prompts youā€™re using. And the ideas you havenā€™t had yet.

Thatā€™s where ThinkWithAI comes in.

Inside the membership, youā€™ll get a growing library of high-leverage prompts designed to help you think better about your business.

Without having to come up with them yourself.

P.S. A reminder from Rockefeller on the importance of focused (I tell myself as I reach to scroll X for the 8th time todayā€¦)