This week's thought exercise is inspired by Andrew Wilkinson’s anti-goal framework.

Instead of writing out a list of goals that he wants to achieve in his business, Andrew writes out everything that he DOESN'T want.

  • Long days filled with meetings

  • Having to wake up super early

  • Constantly traveling and not getting to spend time with family

He uses these anti-goals (the reverse of his actual goals) to tell him what to say yes and no to.

If something gets him closer to "achieving" an anti-goal...he says no.

This week's reflection will take about 10-20 minutes and here's what you'll have after the exercise:

  • How to make sure you DON'T hit your goals (your list of antigoals)

  • A list of what to do to make sure you achieve your goals

  • A daily, weekly, and quarterly to do list to reaching these goals

Here's the prompt to copy and paste into Claude.ai (you don't need to add any context):

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